SMATHERS & BRANSON
Smathers & Branson joined forces in 2004, after looking to buy needlepoint belts and realising there was not a company that created the finished item. The biggest challenge they faced was finding an artisan skilled enough to create a product to the perfect standard they were looking for – but after spending time in Vietnam and meeting with stitchers face to face to outline exactly what it was they were seeking they found their artisans and have formed an incredible working relationship.
Their new partner had plans to teach their needlepoint craft to 100 of his fellow villagers to provide jobs in the community that were flexible around the rice harvest in the area. This mutualistic relationship has continued to grow; the villagers have been provided with a wonderful opportunity whilst creating beautiful, individual pieces for Smathers & Branson.