Glaze & Gordon 'The Going Is Good' Horse Racing Needlepoint Key Fob - 10% to Greatwood Charity for Former Racehorses


A unique, hand-stitched key fob with race horse delivered all the way from Smathers & Branson, the original needlepoint belt brand in the USA. Made from the finest French cotton and finished with the finest-grain Italian leather. A must for any racing fan!

Designed exclusively for Glaze & Gordon by Smathers & Branson. The 'Going is Good' racing key fob featuring grass track and the British version of the USA Derby key fob.

The perfect present for a true horse racing enthusiast or excellent selection for someone planning a race day outfit with 10% of the profits going to the Greatwood Charity for former racehorses.

Greatwood was founded in 1998 and was the first charity to use former racehorses to educate disadvantaged children and young adults with Special Educational Needs (SEN). The charity has successfully re-homed many racehorses with their work with children has going from strength to strength. Over 2000 children have been educated at Greatwood. Emotional wellbeing, mindfulness and inclusion are at the heart of all of Greatwood’s Animal Assisted Intervention (AAI) educational programmes.

Smathers & Branson have created these exquisite accessories by searching high and low for the best Artisans in the business, and finding him in Vietnam. Each key fob is lovingly hand-stitched and assembled – the incredible art of Needlepoint is time consuming, but Smathers & Branson have helped to create a Cottage Industry in Vietnamese villages supplying hundreds of people with a flexible job and income to aid their lifestyles.

Smathers & Branson joined forces in 2004, after looking to buy needlepoint belts and realising there was not a company that created the finished item. The biggest challenge they faced was finding an artisan skilled enough to create a product to the perfect standard they were looking for – but after spending time in Vietnam and meeting with stitchers face to face to outline exactly what it was they were seeking they found their artisans and have formed an incredible working relationship. Their new partner had plans to teach their needlepoint craft to 100 of his fellow villagers to provide jobs in the community, that were flexible around the rice harvest in the area. This mutualistic relationship has continued to grow; the villagers have been provided with a wonderful opportunity whilst creating beautiful, individual pieces for Smathers & Branson. Since the success of the belts, the company has gone on to make lots of different needlepoint accessories – all special, unique and make a wonderful addition to our Glaze & Gordon range.

We have lost count of the number of times Kate has lost her car keys, after putting them in some obscure place in her rush to get out to the horses when she gets home from work – these key fobs not only personalise your keys, but make them much easier to find too!

You are guaranteed to find a design to suit even the hardest to please out of your family and friends, and this makes these key fobs a wonderful gift opportunity for any occasion.

  • Entirely hand-stitched and assembled.
  • Small enough to fit in your pocket but big enough to make an impact!
  • Made from the finest of French cotton and Italian leather.
  • Many designs available – if we do not stock one which you would like then please e-mail us on


Material: Cotton/Leather

Care: If the cotton gets dirty, then use a small amount of soap with warm water and spot clean. For maximum protection you can use Scotchgard – but follow the instructions specifically and be careful to only treat the cotton thread.

Leather can be maintained with a leather cleaning product.

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