Jeremy Stubbs founded Stubbs Mugs in 2004, by developing the I’d Rather Be... Mug range in his hometown of Sheringham on the North Norfolk Coast. The range began with just 4 titles; I’d Rather Be In The Garden, I’d Rather Be In The Pub, I’d Rather Be Playing Golf and I’d Rather Be In Norfolk, fast forward to 2017 and the range now boasts over 3,000 different I’d Rather Be… titles.

A true family affair, the mugs started off by being sold in a fabulous gift shop in Norfolk called ‘Creativity’, which was owned and run by Mrs Stubbs! Now the daughter, Emily is manager and Stubbs Mugs stay true to their small family run business roots. 

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